JUST IN: APC leaders adopt unified messaging strategy for 2027 elections

Leaders of the All Progressives Congress (APC) have adopted a unified messaging strategy ahead of the 2027 general election.

The resolution was reached on Tuesday at the PGF–Renewed Hope Ambassadors strategic summit held at the State House Conference hall, Presidential Villa, Abuja.

Prof Nentawe Yilwatda, national chairman of the APC, said the party must translate governance achievements into electoral victory through disciplined communication and grassroots mobilisation.

“Good governance without communication is invisible. Communication without structure is noise. And politics without grassroots mobilization is an organised defeat,” he said.

Yilwatda said the party would implement a unified messaging guide to ensure coherence across federal, state and grassroots structures.

He warned against contradictory narratives and internal sabotage, saying unity is strategic power ahead of 2027.

On his part, Governor Hope Uzodimma of Imo and chairman of the Progressive Governors’ Forum, said the summit was convened to bridge the gap between reform outcomes and public perception.

“The problem is not policy failure. The problem is a communication failure. And that failure is on us,” he said.

The summit resolved to institutionalise grassroots engagement templates, accelerate membership drives and establish a structured monitoring framework to coordinate party messaging nationwide.