Alhaji Lai Mohammed, the immediate past minister of information and culture, has said that his lobbyist firm is willing to offer strategic communication services to the President Bola Ahmed Tinubu-led administration.
The minister said this on Thursday in Abuja when he led the firm’s delegation from Bruit Costaud, an affiliate of Ballard Partners USA, to Mr Wale Edun, the Minister of Finance and Coordinating Minister of the Economy designate.
Mohammed, Managing Partner of the firm, was in the company of former Minister of Industry, Trade and Investment, Otunba Niyi Adebayo and former minister of state in the ministry, Hajiya Aisha Abubakar.
At the event, Mohammed said Bruit Costaud is an affiliate of Ballard Partners, a U. S. lobbyist and public relations firm.
He said they were willing to offer services of positive amplification of the programmes and policies of government through strategic communication.
“More often than not, what we hear about government institutions and establishments is negative publications even when their policies and programmes are for the benefit of the people and the nation.
“Our job is a sustained programme of positive amplification of what is being done by our clients, and we do this through strategic communication.
“We have been there before, and we know that in governance, perception is very important.
“Unfortunately, this is an area we don’t pay enough attention to in government, and we can assist the ministry in rebranding the image,” he said.
Mohammed said the firm also offered services of strategic policies advisers and could interact with the legislative arm of government on behalf of the ministry.
