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Nigerians emerge highest spender in Africa’s $57bn beauty, personal care industry

Reliable reports claim that Nigeria is dominating the scene with a share of $7.8 billion as of August 2023 in the African Beauty and Personal Care market, which generates $57.12 billion in revenue.

Nairametrics’ exclusive report, which relied on data from Statista across various African nations, shed light on Nigeria’s thriving beauty and personal care landscape.  

The report revealed that the Nigerian market takes the lead, with an expected annual increase of 14.43% in the next five years.

The Personal Care segment amounts to $3.49 billion in 2023. 

Furthermore, a notable 2.9% of the total revenue will be generated through online sales. 

Below are the top 10 African countries with their annual revenue in the industry:

Sudan

Beauty & Personal Care revenue: $1.35 billion  

 Projected annual growth rate: 2.13% 

Angola

Beauty Industry: $1.64 billion (2023) 

Projected annual growth rate: 7.73% 

Ghana

Beauty Market: $1.68 billion (2023) 

Projected annual growth rate: 3.86% 

Kenya

Beauty Revenue: $2.03 billion 

Projected annual growth rate: 7.17% 

Algeria

Beauty Revenue: $2.10 billion  

Projected annual growth rate: 1.30% 

Tanzania

Beauty Revenue: $3.15 billion  

Projected annual growth rate: 3.88% 

South Africa

Beauty and Personal Care Market: $3.89 billion 

Projected annual growth rate: 3.99%. 

Ethiopia

Beauty Revenue: $4.45 billion 

Projected annual growth rate: 4.29% 

Egypt

Beauty Revenue: $6.18 billion 

Projected annual growth rate of 6.46%. 

 Nigeria

Beauty Revenue: $7.8 billion 

Projected annual growth rate: 14.43% 

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